Expansion
Fielmann is continuing its expansion at a sustainable pace. We focus on the German-speaking region as well as the adjacent European countries. When we open new stores in our home market of Germany, we tend to achieve unit market shares of between 40% and 50% straight from the beginning.
Further to our expansion, we can realise significant growth by enlarging existing shops and moving to more attractive locations. Modernisation and increasing floor space generally lead to double-digit improvements in sales.
In the midterm, our plan is to operate more than 600 stores in Germany and to sell more than 7.5 million pairs of glasses.
In the German-speaking countries of Austria, Germany and Switzerland, our medium-term goal is to operate around 700 stores and sell more than 8.6 million pairs of glasses with sales revenues of € 1.8 billion.
We are rapidly driving our expansion in Italy. In 2015, Fielmann opened its first store in Italy, in Bolzano. In 2016 we opened stores in Bressanone and Merano. Encouraging feedback from customers support our optimistic expectations regarding this market. In 2017 we will speed up our expansion pace in Northern
Italy. Our mid-term goal is to operate 20 stores, selling 275,000 pairs of glasses with sales revenues of € 35 million.
Expansion
