The market leader is expanding
Fielmann currently operates 672 branches, of these 573 are in Germany, 32 in Switzerland and 33 in Austria.
Germany continues to present us with great potential, as well as Switzerland and Austria and the neighbouring countries.
Our aim is to operate one branch per 100,000 inhabitants throughout Germany. Fielmann intends to achieve a market share of at least 50 per cent in all the regional markets of the German-speaking countries.
Furthermore, Fielmann requires an additional 150 branches in Germany, first and foremost in Southern Germany. In the northern part of the country, Fielmann will primarily tap further sales and turnover potentials by relocating larger units to more beneficial site locations.
The opening of major units such as in Cologne, Schildergasse, is not only planned for the major German-speaking cities: by establishing a supercentre and two to five additional branches, Fielmann will be able to cover the national markets of several adjoining countries to a significant extent.
Expansion
