The producer

When you buy at Fielmann, you buy directly from the producer.

Fielmann is producer, agent and optician all in one. We work at all levels, and enjoy a well-founded and broad knowledge of the optical industry. We also deliver directly to our branches. When it comes to our own collections, our shops are our factory outlets, so to speak!

Fielmann buys from the same manufacturers and designers who produce for well-known brands and couture lines. But with one difference: Fielmann frequently buys substantially larger quantities of those models we know by other names so well, in other optician shops. While Fielmann sells over 7 million pairs of glasses a year in Europe, only a few hundred thousand frames sporting the impressive designer names or brand prints actually cross the counter.

This is also why Fielmann has become Europe's largest optician, because the company sells state-of-the-art glasses of excellent quality and at a guaranteed low price. This applies both to our own range and to brand frames. We vouch for this with our good name and money-back guarantee.